| Small-Business Financing: Debt vs. EquityBusiness owners who seek financing face a  fundamental choice: Should they borrow funds or take in new  investment capital? Since debt and equity are accounted for  differently, each has a different impact on earnings, cash flow and  taxes. Each also has a different effect on leverage, dilution of  ownership and a host of other metrics by which businesses are  measured. The planned use of funds will also affect the choice of  financing, with one option more appropriate for certain uses than  the other. DebtDebt can be a loan, line of credit, bond or even  an IOU--any promise to repay borrowed amounts over a certain time  with a specified interest rate and other terms. Debt is accounted  for as a liability of the company, and interest payments are  deductible business expenses. In the event of bankruptcy or  insolvency, debt holders take priority over equity holders.   For a small business, debt financing has both  advantages and disadvantages. On the plus side, debt can be  relatively simple to secure through a bank or other financial  institution and is available with a broad range of terms, allowing  you to customize the debt to meet your specific needs. Whether you  are seeking a three-month bridge loan or a long-term commitment,  you can usually find an institution that is willing to work with  you. And since most debt entails regularly scheduled payments of  interest and often principal as well, debt is easy to plan around.  Perhaps most important, debt, unlike equity, will not dilute your  ownership interest in your company.   On the negative side, however, financing with  debt can be more expensive, and you will have to meet scheduled  interest and principal payments regardless of your cash flow.  Although loan terms can be negotiated to build in flexibility,  ultimately the money must be paid back.   Debt is most often used to fund a specific  project or initiative that has an identifiable implementation time  frame. It is also used as a cash flow backup in the form of a  revolving line of credit. To attract lenders, you will need to have  a good personal and business credit history, sufficient cash flow  to repay the loan and/or sufficient collateral to offer as a second  source of loan repayment. In smaller businesses, personal  guarantees are likely to be required on most debt instruments. You  also should not be carrying significant debt already. EquityEquity differs from debt in that it represents a  permanent ownership stake in the company. When you finance with  equity, you are giving up a portion of your ownership interest  in--and control of--the company in exchange for cash. Equity  investors may demand dividends or a portion of annual profits. But  most investors in small businesses seek long-term capital gains on  their investment, meaning that at some point these investors may  look to opt out. This can mean the eventual sale of the business or  the need to bring in replacement investors in the future.   The most common sources of equity financing for  small businesses are personal savings or contributions from family,  friends and/or business associates. Venture or seed capital  companies can also be sources of new capital, although they  generally deal in larger financings. If your business is  incorporated, anyone contributing equity capital would receive  shares in the business. If it is a sole proprietorship or a  partnership, they would receive an ownership share of the  business.   While equity financing can be used for many  different purposes, it is usually used for long-term general  funding and not tied to specific projects or time frames. The major  disadvantage to equity financing is the dilution of your ownership  interest and the possible loss of control. Moreover, equity  investors in smaller businesses generally look for high returns  over time to compensate for the risk they are assuming. Striking a BalanceIn practice, most businesses use a combination  of debt and equity financing. The trick is getting the right  balance. If you have too much debt, you may overextend your ability  to service the debt and can be vulnerable to business downturns and  changes in interest rates. On the other hand, too much equity  dilutes your ownership interest and can expose you to outside  control. The mix that best suits your company will depend on the  type of business, its age and a number of other factors.   For a small business, a local community bank may  consider an acceptable debt-to-equity ratio to be between 1:2 and  1:1, although debt ratios vary significantly from industry to  industry. Startups and newly launched firms will likely be heavily  weighted toward equity since they have not had time to establish a  credit history and may face negative cash flow in the early years.  Whatever your mix, keep in mind that you can often negotiate terms  with both lenders and investors. This article was prepared by S&P Capital IQ Financial  Communications and is not intended to provide specific investment  advice or recommendations for any individual. Please consult me if  you have any questions.
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